The newly born M:United has been Microsoft's agency of record since the Summer of 2014. I worked on a series of spots that launched snarky side-by-side comparisons of Microsoft's Cortana app and Apple's Siri. See press on Adweek / See press on Cnet

Here, an HTC Windows Phone plays up its own brains, beauty and double speakers compared to that of the iPhone's personal assistant.

In these spots, Cortana goes up against Siri on Nokia's Lumia phones.