The newly born M:United has been Microsoft's agency of record since the Summer of 2014. I worked on a series of campaigns that launched snarky side-by-side comparisons of Microsoft and Apple.

Happy Holidays, Macbook Air.

Here, an HTC Windows Phone plays up its own brains, beauty and double speakers compared to that of the iPhone's personal assistant.

See press on Adweek / See press on Cnet

In these spots, Cortana goes up against Siri on Nokia's Lumia phones.